Designer Eyewear Sales Are Booming in 2016
People are becoming increasingly short-sighted. We all spend so much time staring at screens that our eyesight is suffering. An estimated 1.9 billion people around the world already wear glasses, but a further 2.5 billion people really should be wearing glasses. As a result, sales of designer glasses are booming.
The Designer Eyewear Market
The designer eyewear market is worth an estimated £64 billion. The first designer glasses were launched by Gucci back in 1989. Gucci is still a big brand in the designer eyewear market, but the biggest player has always been Italian giant, Luxottica, which owns the Oakley and Ray-Ban brands. However, with demand for designer eyewear increasing year on year, competition is fierce and Luxottica is facing threats from other big brands, including Gucci and Dior, who all want a bigger slice of the market share.
Leonardo Del Vecchio, billionaire founder of Luxottica, has recently come back from retirement to take charge of the company’s fortunes going forward. He recognises that in order to maximise global sales, Luxottica (and other big eyewear brands) needs to seize opportunities in new markets and e-commerce. Del Vecchio is one smart cookie, so it is likely that Luxottica will continue to dominate the designer eyewear market – at least for the foreseeable future.
The Switch from Manual Labour to Office Work
The increase in poor eyesight is largely down to modern lifestyles. A hundred years ago, most people were manual labourers of one type or another. Many worked the land, growing crops and tending to livestock. With the onset of the industrial revolution, large swathes of the population moved into the cities to work in factories. White collar jobs in offices were few and far between.
Today, modern life is very different. We are far more likely to work in an office than outdoors and eye strain is common. The global population is also aging fast and eyesight tends to fail as we grow older. Cheap glasses abound and it is very easy to pick up a pair of standard reading glasses. Most supermarkets sell them and you don’t need a prescription to buy a pair.
Eyewear is a Fashion Statement
However, eyewear is increasingly becoming a fashion statement and if you care about your appearance it is only natural that you would choose a pair of designer glasses to match your look.
Celebrities have bad eyesight just like the rest of us, but when they need glasses, they tend to buy designer glasses. It used to be difficult to find stylish designer frames and lenses at an affordable price, but today anyone can buy designer prescription glasses from online retailers or their local optician. Designer brands are available in a multitude of styles and they no longer cost the earth – although you can easily spend a small fortune you want to!
The Cartier Panthere glasses are a good example of a high-end pair of designer glasses. These gorgeous specs have 18-carat gold white frames, 561 diamonds and 64 sapphires, and are not the type of glasses you would want to misplace.
If you have problems reading or seeing at a distance, get your eyes checked as you may need glasses.